EDUCATION SOLUTIONS
Long Format Video
Bridgemarks & Australian Institute of Higher Education (AIH)

As a part of my Marketing Specialist position at Bridgemarks Education Solutions, I took the initiative of interviewing one of our students/clients who is enrolled at AIH.

During the prerecording of the video, Nicole was provided with a set of questions so both parties felt prepared, avoiding any hiccups during filming.

The aim of the joint venture was to increase brand visibility for both Bridgemarks and the Australian Institute of Higher Education, promoting the institute's block model and hybrid learning setup.

The outcome? Bridgemarks successfully gained 11 clients for AIH within a span of 2 months, while increasing queries regarding the courses provided by AIH.
Short Format Video
Bridgemarks Education Solutions

In a world of digital marketing, traditional messaging does not cut through.

Therefore, to escape the 200 view jail on TikTok and Instagram, I took the liberty of jumping on trends, using the right trending audio at the right time, and finding creative ways to create educational content more entertaining, memorable, and shareable.

Collectively, such videos have garnered 30,000+ views on Bridgemarks' Instagram and Facebook, increasing brand awareness. 
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